Consumer debt adviser PayPlan brings in PR agency to highlight quality of life

A company that promises consumers free and impartial advice on repaying debts has appointed Tank PR to help it get across the message that they can enjoy life while doing so.

PayPlan: marketing positions debt plans as affordable
PayPlan: marketing positions debt plans as affordable

PayPlan, which advises on debt management plans and Individual Voluntary Arrangements, has switched its PR account from incumbent agency Grayling after a four-way pitch.

Nottingham-based Tank PR will work on increasing national consumer awareness of PayPlan's Live Again campaign, designed to highlight the quality of life that people can enjoy while managing debt.

It will also assist with social media strategy, training and implementation, reporting to PayPlan head of marketing Andy Taylor.

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