Augmented reality app Taggar appoints Surname & Surname

Taggar, an augmented reality app backed by tech entrepreneur Mike Lynch, has appointed Surname & Surname to handle its consumer and corporate PR.

Taggar: Mike Lynch-backed app launched last year
Taggar: Mike Lynch-backed app launched last year

The agency won the retained account after a pitch and is understood to be taking over from an incumbent agency with a tech focus. Taggar is switching to Surname & Surname for its consumer expertise.

Taggar was launched in December 2013 and is the world’s first social augmented reality platform, with image recognition capabilities that allow users to ‘tag’ real-world objects with comments, videos and stickers.

The app is backed by Invoke Capital, the investment firm of former software company Autonomy CEO Lynch.

Surname & Surname will work with Taggar and its network of partners, including Warner Music, Capitol Records and RCA Records.

Taggar aims to develop augmented reality from an advertising tool into a social connector. The agency will be helping to drive word of mouth and increase downloads.

Surname & Surname will report to Taggar co-founder and head of marketing Charlotte Golunski.

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