Instinctif Partners buys into Swiss PR market

Corporate PR agency Instinctif Partners (formerly known as College Group) has entered the Swiss market with the acquisition of blueRobin Strategic Public Relations.

The Zurich-based agency will be integrated into Instinctif’s German operations and its founder Cécile Bachmann will become a managing partner.

Bachmann will be supported by Daniel Beck, a former diplomat who has been appointed to expand Instinctif’s European public affairs offering.

Richard Nichols, chief executive of Instinctif Partners, said: "This expansion opens new opportunities for us in Switzerland, Austria and Liechtenstein and follows on from our appointment of Dr Klaus Tschütscher, the former prime minister of the Principality of Lichtenstein, as a senior adviser earlier this year; it is an important development for us in Europe."

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