Publicis, Omnicom call off $35bn mega-merger

Publicis Groupe and Omnicom Group have decided to call off what would have been the biggest deal in marketing history, a $35 billion combination that would have made the merged Publicis-Omnicom Group the largest holding company in the world.

by Frank Washkuch
Publicis CEO Maurice Levy and Omnicom chief executive John Wren at the deal's announcement last July
Publicis CEO Maurice Levy and Omnicom chief executive John Wren at the deal's announcement last July

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