RALEIGH, NC: French/West/Vaughan has reorganized its sports and entertainment practice, naming Hayes Grooms IV, VP and head of the agency’s New York office, to lead the group.
He will replace Jay Wisse, who joined Elevation Burger on May 1 as its first CMO after serving as a loaned executive to the company.
Grooms will report to agency SVP Chris Shigas, while Shigas will continue to report to chairman and CEO Rick French.
The firm has also made several hires in the practice in its Raleigh, North Carolina, office, including former Baltimore Orioles PR executive Kevin Behan.
It plans to announce other clients after the NFL Draft in New York on Thursday night.