Weber Shandwick breaks acquisition habit to land Sweden's largest agency

Global PR agency Weber Shandwick has agreed to buy Swedish PR agency Prime in what is the largest deal since its formation 13 years ago.

by Jonathan Tilley and Lindsay Stein
Weber Shandwick EMEA CEO Colin Byrne: praised Prime's record in digital innovation
Weber Shandwick EMEA CEO Colin Byrne: praised Prime's record in digital innovation

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