Remember when Twitter Q&A sessions with NCAA president Mark Emmert and JPMorgan executives went memorably awry? Or how the New York Police Department’s #MyNYPD campaign was taken over by users with images of alleged police brutality?
Clearly the NFL did not. On Tuesday afternoon, it let Twitter users fire away at commissioner Roger Goodell using the #AskCommish hashtag just two days before the NFL Draft in New York City. What resulted was a mix of some serious questions, many mocking tweets, and some political grandstanding by a top US senator.
Senate Majority Leader Harry Reid (D-NV) didn’t miss an opportunity to get his point of view across on whether the Washington Redskins should change their name.
— Senator Harry Reid (@SenatorReid) May 6, 2014
A top target was Goodell’s hefty salary:
How is it the NFL is a non profit organization but your salary is over $30 million a year? #AskCommish— Steve Benko (@SteveBenko) May 6, 2014
How much of your $44 million salary are you willing to donate to help retired players who suffered traumatic head injuries? #AskCommish— Jesse Gavin (@JesseGavin1) May 6, 2014
Another was the NFL’s business practices:
Is the NFL still a tax-exempt organization? #AskCommish— K. (@pixiecita) May 6, 2014
What's the best way for a multibillion dollar industry to convince a municipality to build them a free stadium? #AskCommish— SportsPickle (@sportspickle) May 6, 2014
And let’s not forget the fans who did have serious questions for the NFL’s top executive:
Is a developmental league possible in the near future? #askcommish— MJ (@Call_Me_Coach) May 6, 2014
When will an NFL game be played in Germany? #AskCommish— Ty (@threestangtyry) May 6, 2014