LONDON: Lewis PR has acquired UK-based digital marketing agency Purestone in an all-cash transaction.
Purestone employs more than 20 staffers. It was founded by head of client services Simon Butler and strategy and planning director James Smee. It has worked for clients including Adidas, ASOS, UK Mail, PayPal, Freshfields, Royal Bank of Scotland, and Towers Watson.
The move quadruples the size of Lewis PR’s London-based digital team to 25 and expands its skillset to include e-commerce, email, mobile and app development, and social, SEO, and Web-production services.
"Where we see the industry going is towards the integration of digital marketing and communications, and Purestone adds technical capabilities we didn't have before," said Lewis PR group MD Giles Peddy.
The agency reported a 24.4% 2013 revenue increase for PRWeek’s Agency Business Report.
Lewis PR last year launched its digital marketing services practice Lewis Pulse across six hub cities: Barcelona, Boston, Eindhoven, London, San Francisco, and Singapore. It is planning to continue its expansion in Europe and Asia, opening more Lewis Pulse offices in those regions.
This story originally appeared on the website of PRWeek UK.