Roost’s co-founders Simon John and Carli Goodfellow have both been appointed as directors of digital influence at Cirkle alongside Frankie Holloway, who has been handed the role of senior digital account executive.
Roost, which has now been closed as part of the move, has worked with Cirkle for the past three years supporting the agency’s teams across consumer and trade clients including Ferrero, Right Guard, Mission Foods, Hipp, Slendertone, Freixenet and Jubilee Strawberries.
Remits have spanned social media strategy development, community management, measurement and website design.
Their appointments bring additional clients to Cirkle, including ToysRUs, ASK Italian and Worldfoods.
Cirkle MD Ruth Allchurch said: "This latest stage in our evolution is part of our planned, ongoing investment in digital to ensure we continue to lead the field in the fiercely competitive FMCG space."