Bell Pottinger wins corporate comms brief for retailer Missguided

Missguided, a UK-based online women's fashion retailer, has appointed Bell Pottinger as its global lead agency for all corporate communications after a competitive pitch.

The agency will build the profile of the company and its founder and MD, Nitin Passi, in the business and trade press.
The trade brief was previously handled by BPR, which will continue to hold the fashion PR brief.

Local agencies will also support on-the-ground activity in the US, Australia, France and Germany. The US account has been awarded to Think PR.

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