CHICAGO: 3rd Coast Public Relations has added two clients in the consumer space: Cristel and Security Equipment Corp., the maker of Sabre and Sabre Red brand products.
For both accounts, the agency is tasked with developing product-launch strategies as the brands prepare for retail distribution in the US. 3rd Coast will also raise brand awareness for both clients.
On the Cristel business, the firm will support its national launch by managing social media platforms and reaching out to magazines and influencers.
3rd Coast is working with Security Equipment on a national campaign, which will include video production, social media, and traditional media outreach.