LONDON: Hotel giant Hilton Worldwide has moved its UK brand PR duties to Grayling after six years with Golley Slater.
Grayling, which has worked with Hilton on other assignments in the UK as well as on an international level, extended the relationship after winning a pitch.
"We currently enjoy a longstanding and successful relationship with Grayling, working with its public affairs, corporate, and digital teams in the UK, as well as with the consumer, corporate, and digital teams across Europe and the Middle East," said Katrina Jones, VP of corporate communications for EMEA at Hilton Worldwide. "The Grayling team impressed with its approach to the brief. What stood out for us in particular were its ideas, creativity, and strategy."
The account will cover brand and PR work for Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn, Hampton by Hilton, and HHonors.
In February, the company, which is the world’s largest publicly traded hotel operator, said fourth-quarter revenue grew 13% to $2.64 billion.
It was the first earnings report since the company’s December IPO raised $2.35 billion, six years after it was acquired by Blackstone Group for $26 billion.
Alison Clarke, CEO of Grayling UK and Ireland, said that "Hilton Worldwide is one of Grayling’s biggest and strategically one of our most important clients, and we are looking forward to extending the existing relationship we have."
Martin Long, group PR MD at Golley Slater, said the hotel chain improved the agency's travel and leisure capability, and the sector would be a key focus in future business development.
This story originally appeared on the website of PRWeek UK.