Max Clifford Associates hit by client losses

A number of clients of Max Clifford Associates are reported to be no longer working with the agency following the conviction of its founder for indecent assault this week.

Max Clifford: set to be sentenced on Friday
Max Clifford: set to be sentenced on Friday

Despite comments from Max Clifford that he believed the agency could continue without him, many clients in addition to Simon Cowell are understood to have severed ties with the agency.

Lingerie brand Boux Avenue claims it handed MCA notice it wanted to terminate its celebrity contract in late 2013, according to a spokesman from its fashion PR agency Trace PR. When PRWeek sought to enquire about Boux Avenue's relationship with MCA during the trial the company did not respond.

Other clients are also understood to have ended their contracts, including Channel 4 celebrity businessman Dave Fishwick. TV celebrity Lauren Goodger has removed mention of Max Clifford from her social media profiles, and model Lilah Parsons is also reported to have said Clifford is no longer representing her.

Other clients who Clifford claimed three weeks ago were still working with the agency, including the Chinese Three Tenors and the Miss World Organisation, have not yet responded to requests for comment.

Max Clifford Associates has declined to respond to requests for comment on client matters, citing advice from Clifford's lawyers not to comment.

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