NEW YORK: Edelman has appointed Jennifer Cohan, global chair of the agency’s consumer practice, to serve as president of its New York office, effective July 1.
Cohan, who has served in her current role since joining the firm last January, will report to recently appointed US CEO Russell Dubner. On the day Cohan takes over her new post, 22-year Edelman veteran Dubner will officially begin overseeing the agency’s US operations, succeeding former US chief executive Mark Hass.
As head of New York, Cohan will lead Edelman’s largest office, which has about 800 staffers and is expected to make more than $140 million this year, said global agency CEO Richard Edelman in an interview last week.
"This was an opportunity to lead a really killer team in the world’s largest geography, so it’s an irresistible opportunity," explained Cohan.
She added that she is "stepping into a long line of really big shoes in this role," and her main objective is to continue building on the office’s continued success.
In her most recent position, Cohan managed the firm’s global consumer marketing practice, which makes up 25% of its overall revenue and has more than 1,000 staffers. Cohan also led the development of the agency’s Brandshare consumer report. She has been active on a number of accounts at Edelman, such as Unilever and Tupperware, and she will continue to work with clients.
Cohan was the right fit for the position because of her "global mindset," as well her cross-practice sensibilities, explained Dubner.
"She understands how an audience-centric view that originated in the brand world also plays in the corporate world," he said.
Edelman is searching for a replacement for Cohan in the global consumer chair role. Before joining the firm in 2013, Cohan served as MD of GolinHarris in New York, overseeing strategic direction and operations. She joined the Interpublic Group firm in 2006 and worked across a number of business sectors over the years.
Prior to Golin, Cohan worked for Cohn & Wolfe’s London operation, where she served as deputy MD and oversaw client efforts in Europe and Asia.
This story was updated on April 30 with comment from Dubner.