LONDON: Gin brand Beefeater has handed Amplify the responsibilities for promoting a new London-based venture.
The firm has won a three-way pitch to launch Beefeater London – The Home of Gin, which is the capital’s first dedicated gin distillery visitor center.
The project will incorporate traditional PR, experiential, and digital aspects as part of a fully integrated campaign ahead of the center’s opening in Kennington later this year.
The win comes as the agency is trying to grow its integrated offering with the recent hire of 3Monkeys' Emeka Njodi as group account director.
This story originally appeared on the website of PRWeek UK.