Beefeater Gin appoints Amplify PR for London visitor centre

Gin brand Beefeater has handed Amplify responsibility to promote a new London-based venture. 

The agency has won a three-way pitch to launch Beefeater London – The Home of Gin, which it claims is the capital’s first dedicated gin distillery visitor centre.

The project will incorporate traditional PR, experiential and digital aspects as part of a fully integrated campaign ahead of the centre’s opening in Kennington later this year. 

The marketing agency’s win comes as it seeks to grow its integrated offering with the recent hire of 3Monkeys' Emeka Njodi as group account director. 

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