NEW YORK: Interpublic Group’s PR agency unit saw double-digit revenue growth in the first quarter of 2014, according to Weber Shandwick CEO Andy Polansky.
The unit includes Weber Shandwick, GolinHarris, DeVries, Current Lifestyle Marketing, and Axis.
Interpublic’s Constituency Management Group, which contains its PR agencies as well as firms such as sports marketing specialist Octagon and event-production shop Jack Morton, reported a 5.7% year-over-year organic revenue increase in Q1 to $321.8 million.
Spong, recently rebranded from Carmichael Lynch Spong, operates outside of CMG.
Polansky added that Weber performed strongly in North America, Asia, Brazil, and the UK, and it is seeing growth opportunities through its Mediaco content-creation and distribution unit.
The firm’s recent wins include Qualcomm and Transamerica, he said, adding that he is optimistic about the rest of 2014.
"We’ve invested heavily in scaling our capabilities in digital and social; we continue to add expertise across our practice areas, and those investments are fueling organic growth across our client portfolio," Polansky explained.
Overall, IPG’s revenue grew 6.6% organically to $1.6 billion in the period, compared to the previous year. The US achieved a 4.8% organic increase in revenue during the first quarter, while internationally, the holding company posted organic growth of 9.1%.
The holding company reported an operating loss of $12 million in the quarter, compared with a loss of $42 million in the same period of last year.
Organic growth represents change in revenue without measuring the impact of acquisitions and disposals.