The Huntsworth-owned agency has been awarded a two-year contract with an option for a third year. Having first won the business in 2011, it will continue to manage communications across the two regions, with hubs for Europe and Asia-Pacific in London and Hong Kong.
Helena Flynn, British Airways’ head of PR for Europe, Africa and Asia-Pacific, said: "After two years it was right that we reviewed our arrangements in both regions and Grayling’s response to our challenge was outstanding. Far from resting on its laurels, it took a fresh approach and actually challenged us in a number of key areas. Grayling’s reappointment was by no means a fait accompli – it earned it."
The brief covers consumer engagement, issues management and crisis preparedness, strategic communications counsel and the co-ordination of the network internationally.
Pete Pedersen, Grayling’s global CEO, said: "The world has moved on since we were first appointed three years ago, and so has British Airways. Our data-driven approach enabled us to approach this brief in a fresh way, with new thinking and multichannel activation ideas fit for the airline’s future journey."
British Airways retains Grayling for Europe and Asia
British Airways has reappointed Grayling as its retained PR agency for 39 European and Asia-Pacific markets following a competitive pitch.
