LONDON: British Airways has retained Grayling as its PR agency partner for 39 European and Asia-Pacific markets following a competitive review.
The agency, which won a three-year contract for the Europe and Asia-Pacific markets in 2011, will continue handling communications across both regions for the airline.
Leading the account out of its London and Hong Kong offices, Grayling will work on consumer engagement, crisis management, and strategic communications for British Airways. The firm will also help organize communications efforts across the company’s international network.
The renewed contract is for two years, with an option for a third year.
Representatives from British Airways and Grayling were not immediately available for comment.
Helena Flynn, head of PR for Europe, Africa, and Asia-Pacific at British Airways, said in a statement that Grayling "took a fresh approach" in the pitch, and the agency’s "response to [the] challenge was outstanding."
Earlier this year, Grayling hired Julio Romo for the newly created position of head of digital across the agency's Middle East and Turkey operations.
Also at the beginning of the year, Huntsworth's Grayling rebranded its subsidiary agency Atomic as Grayling, having acquired it in early 2011.