Monday's Breakfast Briefing: General Mills flip-flops on new policy after backlash

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Near-record crowd to run Boston Marathon
The second-largest field in the Boston Marathon’s history was set to run its hilly 26.2-mile course on Monday, one year after two bombs exploded near the finish line, killing three. A million spectators are expected. Last week, Boston-area comms pros told PRWeek that city officials had expertly balanced security messaging with efforts to keep the marathon fun for observers.

General Mills flip-flops on ‘if you like, you can’t sue’ policy
General Mills reversed course on a proposed policy that would have required consumers to give up their right to sue the company if they liked it on Facebook or used its coupons, among other actions. The Cheerios-maker said in a corporate blog post that the terms of its suggested policy "were widely misread."

Pharma mega-merger talks stalled
Pfizer had opened discussions with British rival AstraZeneca about a $101 billion pharma mega-merger, but negotiations fizzled out, according to a report in the UK’s Sunday Times. After three years of reorganizations, a deal with AstraZeneca would have boosted Pfizer’s pipeline of potential blockbuster drugs.

Kraft recalls tens of thousands of pounds of hot dogs
Kraft is recalling 96,000 pounds of Oscar Meyer Classic Weiner hot dogs because the packages may actually contain cheese dogs made with milk, an allergen. Kraft notified federal officials a day after a consumer spotted the mix-up.

GM faces critical end-of-month period
The last 10 days of April are crucial for General Motors, with the company looking for strong sales to show Wall Street that its recall crisis hasn’t drastically affected its business, according to The Wall Street Journal. Its results are due out May 1.

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