LONDON: The man who helped President Barack Obama win the 2008 and 2012 elections will work for the UK’s Labour Party along with members of his team.
Labour chair of general election strategy Douglas Alexander secured the services of Axelrod and his firm AKPD from now until the May 2015 general election to bolster his party’s morale as it struggles to open a lead on the Conservative Party in opinion polls.
Axelrod will arrive in London on May 14 for two days of meetings with Labour leader Ed Miliband and other party luminaries. He will be accompanied by other senior figures at AKPD, including veterans from the Obama for America campaign, Larry Grisolano and Mike Donilo.
With the formal role of senior strategic adviser, Axelrod will work with Alexander, campaign director Spencer Livermore, and senior pollster Stan Greenberg.
Miliband called the appointment "excellent news" while Alexander said it was "seriously bad news for the Conservatives."
"I’ve had several conversations with Ed Miliband over the course of the last year in which I have been struck by the power of his ideas, the strength of his vision, and the focus he brings to solving the fundamental challenge facing Britain," Axelrod said. "That challenge is how you create an economy which works for everyone: an economy in which every hardworking person can get ahead and deal with the cost-of-living crisis so they can plan for the future and plan for their children."
This story originally appeared on the website of PRWeek UK.