Former Samsung marketing chief defects to rival HTC
HTC is trying to give its mobile-device lineup a boost by hiring Paul Golden, former US marketing leader at Samsung, as a consultant. Golden’s LinkedIn page claims he "created and launched the highly successful Galaxy brand" while at Samsung, and he is credited as the brainchild of the Next Big Thing ad campaign that mocked Apple starting in 2011. HTC has reported operating losses in three straight quarters and sales and market-share declines, according to Bloomberg News.
A look at Facebook’s public affairs strategy for new features
Facebook gave influential legislators, regulators, and privacy advocates a sneak peak at Nearby Friends, the new feature that shows users when their connections on the social network are in the neighborhood. It also held a meeting with privacy advocates to get their feedback. The early looks are part of the social network’s strategy for softening the outcry from privacy proponents when it debuts a feature or changes policy, according to Politico.
GM sticks with marketing plan despite recall troubles
General Motors is not deviating from its marketing plan or spending even more money to promote its cars and trucks despite the recall crisis that has plagued the company in recent months, according to the Detroit Free Press. Meanwhile, a federal judge on Thursday rejected a "park it now" emergency order that would have compelled the automaker to tell customers to stop driving Chevrolet Cobalts with potentially defective ignition switches.
Axelrod to lend UK Labour Party a hand
Famed Obama campaign strategist David Axelrod is taking his election winning streak across the pond, supporting Britain’s Labour Party in the country’s next general election in May 2015. The key adviser to President Barack Obama’s two winning campaigns for the White House will meet with Labour leader Ed Milliband and other party figures in mid-May.
Gillette opens new front in razor wars
Gillette is planning to roll out a razor featuring a "flex ball" design in early summer, right in time for Father’s Day, with a pivoting hinge that allows the blade to swivel. The company and its traditional rivals are facing increased competition from online razor retailers such as Dollar Shave Club and Harry’s. Ketchum has served as Gillette’s primary PR agency in the US since fall 2011.