Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Ed Miliband: the Labour leader described the appointment as "excellent news"
Ed Miliband: the Labour leader described the appointment as "excellent news"

The services of Axelrod and his firm AKPD were secured from now until the May 2015 battle by Labour’s chair of General Election strategy, Douglas Alexander, bolstering the party's morale as it continues to struggle to open up a telling lead on the Tories in opinion polls.

Axelrod will arrive in London on 14 May for two days of meetings with Labour leader Ed Miliband and senior frontbenchers.
He will be accompanied by other senior figures at AKPD, including veterans from the Obama for America campaign Larry Grisolano and Mike Donilo.

With the formal role of senior strategic adviser, Axelrod will work with Alexander, campaign director Spencer Livermore and senior pollster Stan Greenberg.

Miliband called the appointment "excellent news" while Alexander said it was "seriously bad news for the Conservatives".

Axelrod said: "I’ve had several conversations with Ed Miliband over the course of the last year in which I have been struck by the power of his ideas, the strength of his vision and the focus he brings to solving the fundamental challenge facing Britain.

"That challenge is how you create an economy which works for everyone: an economy in which every hardworking person can get ahead and deal with the cost-of-living crisis so they can plan for the future and plan for their children.

"He understands that a growing economy demands that you have to have broad prosperity. We can’t just have prosperity hoarded by a few where people at the top are getting wealthier and wealthier but people in the middle are getting squeezed."

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