Following the end of a six-year relationship with Cake and an AAR-led pitch, Sky has retained Fever to promote, develop and deliver campaigns for its contract-free internet TV service NOW TV.
In addition to this crucial plank in the satellite TV company's reaction to consumers viewing more content delivered via the internet, Fever is tasked with promoting Sky offers such as Sky+, HD and Sky Go.
Hannah Ashby, head of product and brand PR at Sky, said: "In a fast-moving home entertainment market, we need an agency that not only understands our industry, but also demonstrates both the strategic capability and the flair to create genuine consumer engagement."
Last month NOW TV, which offers a pay-as-you-use alternative to more costly package deals, was included in a newly launched broadband bundle of services for those unable to install a Sky satellite dish.
Bruce McLachlan, joint MD of Fever said: "Sky and entertainment are synonymous so creating exciting, engaging, shareable campaigns is the best way of ensuring that consumers understand the NOW TV and Sky propositions."
The Sky agency roster includes Freuds, RLM Finsbury, Harvard PR and Beattie Communications.