OVERLAND PARK, KS: Sprint had issued an RFI in an effort to find a PR agency to work on its b-to-b and machine-to-machine efforts nationally, globally, and in key markets.
The company was seeking "an innovative public relations agency" with expertise in b-to-b media and influencer relations, technology, product launches, and social media, according to documents obtained by PRWeek.
Representatives from Sprint declined to comment on the process.
The document stated that the selected agency will help Sprint implement strategic plans to help increase awareness of the company’s machine-to-machine and business brands and portfolios, as well as its leadership, over a nine-month period.
One goal is to drive sales for Sprint’s small and medium-sized businesses and enterprise customers, according to the RFI documents.
Agencies were asked to include background on their firms, an analysis on Sprint’s business and m-to-m positions, case studies with current technology or telecom clients, recent brand-management efforts, and existing campaign-measurement work.
Sprint asked the firms to complete RFI submissions by April 16. The company plans to evaluate them by April 21, then ask a small group to participate in an RFP process, tentatively scheduled for April 22 to May 12. The document stated that the RFP will include an in-person presentation.
Earlier this week, Sprint launched WeGo, a shatterproof and waterproof phone for children.
The company reported a 1.4% revenue increase in the fourth quarter of 2013 to $9.1 billion. It said it added 58,000 subscribers in the period.
M-to-m technology allows wireless and wired devices to connect to each other to transfer information. As of last summer, the global m-to-m market was worth $24 billion. It’s predicted to hit nearly $86 billion by 2017, according to research consultancy MarketsandMarkets.