Hotel operator Jurys Inn to switch consumer and corporate PR to Citizen

Mid-range hotels group Jurys Inn is moving its UK public relations account to Citizen after six years with Margaret Street.

Jurys Inn: city centre hotels across UK and Ireland
Jurys Inn: city centre hotels across UK and Ireland

The retained account, which is expected to formally transfer to Citizen in June for a year, covers corporate and consumer campaigns and press office management.

Jurys Inn, which owns nearly 30 city centre hotels in the UK and Ireland, made the decision after pitches from three agencies including Citizen and Margaret Street.

Jurys Inn head of marketing Suzanne Cannon said the account had not been reviewed since Margaret Street was appointed six years ago.

The key messages for the company are that its hotels are located in city centres and its customer service is excellent.

Cannon said: "As a brand, we strive to provide a personal touch by listening to our guests and making their everyday exceptional. We are now keen for that ethos to come across in all of our communications."

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