Joseph Assad, COO of PMK-BNC’s office in New York, will lead Vowel. Spokes co-founders Jeff Diamond and Matt Kennerson will transition to the roles of SVP and senior developer, respectively, at the shop.
The pair has worked with companies such as Intel, Uniqlo, and Virgin Mobile USA, and Vogue and Macy’s are also listed as clients on Spokes’ website, which also touts work on mobile apps for GrubHub and Gilt City. The site describes Spokes’ core services as concept, development, and influencer engagement.
Diamond previously worked as director of strategic agency partnerships at Extole and partner and director of business development at Flash Enhanced, according to his LinkedIn page. Kennerson had stints as a senior web developer at Extole and a web developer at Flash Enhanced, according to LinkedIn.
Vowel will help clients reach and influence online audiences, PMK-BNC said in a statement. Its core services include content development and distribution, digital and social media, custom online engagement, community management, and measurement and analytics.
Assad said in a statement that the agency will offer "a holistic approach to digital and social in a way that can enhance and integrate into PR, experiential, and marketing."
In February, PMK-BNC hired Steve Janisse as SVP of brand communications. It also brought on Rebecca Waits last November as EVP of people services.