Giffgaff appoints PrettyGreen to handle UK consumer brief

Giffgaff, the virtual mobile network operator owned by O2, has appointed PrettyGreen as its retained PR agency following a competitive pitch.

Giffgaff: new marketing campaign
Giffgaff: new marketing campaign

Blue Rubicon had worked on the account since 2009 but did not repitch, instead handing responsibility to sister agency Surname & Surname.

PrettyGreen will be delivering integrated press office and campaign support, starting with the launch of Giffgaff’s new campaign ‘We’re all the boss’.

The appointment was made after a pitch through matchmaker AAR. O2 reviewed its needs as it sought to expand beyond its traditional heartland of SIM-only deals using the O2 network, starting to sell a selection of 20 handsets last October.

PrettyGreen will report to Giffgaff brand director Tom Rainsford, who said the agency had been selected for its "original approach".

"At Giffgaff we strive to do things a little differently, and the same goes for our agencies," he said.

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