Currency broker easy-forex appoints Weber Shandwick in China

Online currency, commodities, and derivatives broker easy-forex has named Weber Shandwick as its exclusive PR agency in China.

The firm won the contract in a competitive bid earlier this year after the Cyprus-based financial trading company expanded its mainland China operations.

Weber will dispense PR advice and help the company raise its brand profile in China. Darren Burns, MD for Weber Shandwick China, noted that "there is great demand in China not only for detailed currency analysis but broader macroeconomic analysis."
For more on this story visit the PRWeek US website.

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