Burberry has appointed BBC head of press and media relations Julian Payne as its VP of PR and corporate communications.
Payne started work at the clothing and accessories company this week following six years with the broadcaster, where he stepped into the interim role of director of communications following the exit of Paul Mylrea amid the fallout from the Jimmy Saville scandal.
He will report to Sarah Manley, CMO at Burberry, and replace Jenna Littler, who has taken on the new role of SVP global integration.
In a statement, Burberry pointed to Payne’s brand and corporate experience as key to his hire, adding that he "will help drive the global communication strategy in the next phase of Burberry’s evolution."
Payne was handed the head of press and media relations job in 2010 but took on the BBC’s top comms role on an interim basis last year before giving the reins to permanent appointment John Shield.
Since then, under the helm of new director general Tony Hall, he has overseen a governance review to improve work relations between the BBC Trust and BBC executives.
Before his time at the BBC, where he also previously led communications for Radio 1, Payne was a partner at now-defunct agency Henry’s House and worked with clients including Honda and the Beckhams.
This story originally appeared on the website of PRWeek UK.