Payne started work for the clothing and accessories company this week following six years with the broadcaster, where he stepped up to take on the interim role of director of communications following the exit of Paul Mylrea amid the fallout of the Jimmy Saville scandal.
He will report to Sarah Manley, chief marketing officer at Burberry, and replaces Jenna Littler, who has taken on the new role of SVP global integration.
In a statement, Burberry pointed to Payne’s brand and corporate experience as key to his hire, adding that he "will help drive the global communication strategy in the next phase of Burberry’s evolution".
Payne was handed the head of press and media relations job in 2010 but took on the BBC’s top comms role on an interim basis last year before handing over the reins to permanent appointment John Shield.
Since then, under the helm of new director general Tony Hall he has overseen a governance review aimed at improving work relations between the BBC Trust and BBC executives.
Before his time at the BBC, where he also previously headed up communications for Radio 1, Payne was a partner at now defunct agency Henry’s House and worked with clients including Honda and the Beckhams.