Featured in this issue are:
• Digital DUMBO – Once an undesirable cluster of warehouses and factories DUMBO has emerged as a vibrant creative and tech hotspot, home to world-class digital and communications agencies, startups, and some of the hottest real estate in New York City. PRWeek goes one-on-one with the biggest and newest players in the area to find out what makes this corner of Brooklyn a mecca for tech and digital innovation.
• Entertainment – Networks are vying for consumers worldwide, but with the explosion of digital platforms cutting through the increasingly cluttered environment is more challenging than ever. PRWeek talks with the Food Network, Cooking Channel, History, and Time Warner, as well as their streaming competitors Crackle and M-Go about maintaining strong brands and engaging viewers.
• PRWeek talks to thought leaders with boots on the ground here and abroad. Helsinki’s Eva Carrero, marketing manager for Samsung Electronics Nordic, finds increased transparency has led to growth in the comms industry. Diana Michael Ehrlich, Adidas’ senior PR manager, says Portland’s laid-back reputation does not extend to its competitive comms sector.
• Allyson Witherspoon, director of marketing communications at Infiniti, shares her plans for internal integration and how to break through in a crowded market.
• And more!
• David Kenny, CEO of The Weather Channel, talks about the dispute with DirecTV and creating a culture of transparency.