SAN FRANCISCO: Eastwick will open its first office in New York City this month to serve clients on the East Coast.
The location, which will open its doors on April 14, is the company’s third. Its other offices are in Silicon Valley and its San Francisco headquarters.
"A lot of our competitors [became bi-coastal] earlier, but we wanted to make sure we had the right people and did this at the right time," said Eastwick CEO Barbara Bates. "We have seven clients in the ad tech space based on the East Coast, and we also opened the New York office because it is getting harder to hire in the Bay Area. This gives us another pool to recruit from."
Eastwick’s East Coast-based clients include Schneider Electric, Videology, and Unify.
Although Bates has no plans to hire a GM in Eastwick’s New York office, the firm’s senior director, Suzanne Chan, will lead staffers there. Chan heads up Eastwick’s ad tech and digital media practice group, and aside from expanded responsibilities leading the New York office, her role will remain the same.
Bates will also spend one week per month in the new office.
Initially, five Eastwick staffers who have relocated from San Francisco - including Chan - will comprise the New York team. Bates would not disclose the names or titles of the other staffers.
"We are looking for New York-based staff to add to the team, and hope to add midlevel folks, directors, and an account coordinator," said Bates. "We are interviewing people now, so we hope to have them in place imminently."
Eastwick’s ultimate goal is to take on brands both domestically and internationally. Bates said she is focusing on the success of the New York office, but is interested in potential openings in Austin, TX, and London in the future.
"Our firm isn’t very well known outside of Silicon Valley, and that is something we want to change," she said.