LONDON: Disney has hired Edelman as the entertainment giant tries to emphasize its contribution to the UK.
PRWeek UK understands that Edelman won a pitch to support its UK in-house team on both corporate and public affairs issues.
Alongside touting the economic benefits of the company’s British presence, the agency will also promote Disneyland Paris to UK families.
"Great news for our creative industries," he said. "May the force be with us."
Both Edelman and Disney declined to comment.
This story originally appeared on the website of PRWeek UK.