Deal with acquisition anger through dialogue

PR firms must reassure consumers to head off online resentment when Asian companies take over Western brands.

It's becoming increasingly common for Westerners to take to social media to express outrage when domestic brands are acquired by Asian firms, with boycott petitions and websites quickly sprouting up after deals are made public. For example, Suntory's recent purchase of Jim Beam led one Twitter user to comment, "I'll have to find another bourbon. Buy made in America. Don't line foreign pockets."

Such outrage has obvious implications for the Asian companies behind the takeovers, which in turn means their PR firms are often firefighting potentially brand-damaging sentiment around mergers and acquisitions.

Read the rest of "Deal with acquisition anger through dialogue" on Campaign Asia-Pacific

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in