Disney awards corporate and public affairs work to Edelman

Disney has called in Edelman as the entertainment group seeks to emphasise its contribution to the UK.

Disney: now working with Edelman
Disney: now working with Edelman

PRWeek understands that Edelman won a pitch revealed by PRWeek (24 February) to support its in-house team on both corporate and public affairs issues.

Alongside promoting the economic benefits of the company's UK presence, the agency will also be tasked with promoting Disneyland Paris to UK families.

Following the acquisition of LucasFilm in 2012, last year Disney announced that the next Star Wars movie would be made in the UK – news welcomed by chancellor George Osborne, who said: "Great news for our creative industries. May the force be with us."

Both Edelman and Disney declined to comment. 

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