Brands join the April Fools' Day fun

A roundup of marketing pranks from 2014

Every year, many brands vie for attention and laughs on April Fools’ Day by playing pranks of their own. Here are some of the best and worst marketing jokes from 2014. Vote for your favorites in the comments below.

Google’s photobombs with David Hasselhoff

From Benedict Cumberbatch at the Oscars to Michelle Obama at the White House, there have been some pretty epic photobombs lately. Google pretended to enable anyone to create a celebrity photobomb with the one and only David Hasselhoff (aka "The Hoff").

Tic Tac’s ‘Shakeless’ mints

The familiar rattle of a Tic Tac pack could be silenced with a custom-engineered, muffled container – perfect for those who are tired of sharing their mints.

American Beagle Outfitters

American Eagle Outfitters’ canine collection started out as an April Fools’ Day prank, but the retailer said Tuesday that it will become a reality, with a limited edition line of canine clothing on sale next holiday season. The company will use the doggy clothes to raise awareness and funds for the American Society for the Prevention of Cruelty to Animals.

Cheetos perfume

Frito-Lay’s Cheetos introduced Cheetau, "a prestige fragrance that celebrates the irreverent, intriguing and playful nature of the iconic feline."

Nissan’s 370 limo-Z

Nissan didn’t actually make a new limo, but future prom goers can dream.

Domino’s Edibox

Not only would Domino’s edible pizza box feed customers whose favorite part is the crust, it’s also eco-friendly.

FreshDirect’s Eagle-Caught Salmon

Following up on last year’s fake "bluenana" (a blueberry and banana hybrid), FreshDirect promoted a new line of eagle-caught salmon, which would be sustainably harvested by eagles that are sponsored by the company. FreshDirect suggests cooking the salmon by "tucking butter into the talon holes" – yum.


If you’ve ever found yourself eyeing your coworker’s standing desk, Airbnb has the solution for you. AirBRB would let people take over their colleagues’ desks when they step out for a coffee break. Unfortunately, this prank is not as memorable as Airbnb’s ruse in 2012 that offered to send people to space – but how can you top that?

Undie Iron

Fruit of the Loom’s Undie Iron is small enough to fit on your finger, that way "you and your underwear are never, ever in a bunch." 

SquareTrade’s Heartbreak Protection Plan

SquareTrade, which sells protection plans for electronics, unveiled the "world’s first warranty to protect Americans from a broken heart." The company promised to offer recuperative therapy and a year’s subscription to an online dating site of the customer’s choice. Most brands choose to go the lighthearted route for April Fools’, but this joke might have hit a little too close to home for some people.

Denny's: No pranks for you

Despite this cautionary tweet, Denny's went on to share several joke ideas on Twitter such as "Dress up like a British nanny to convince your wife and kids that you're a stable and sane person."

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