CIPR proposes summary ban on corporate April Fools' jokes

The CIPR is appealing for evidence to help it decide whether or not to impose a sweeping crackdown on business levity.

Corporate communications professionals were left reeling today as the professional body called on the public to report the worst examples of the corporate April Fools' genre.

While historically the participation of the business community in the tradition has been seen as harmless fun, the true strain of the phenomenon is beginning to tell on an increasingly militant core of social media users.

Last night Twitter UK supremo Bruce Daisley issued a warning shot by vowing "zero tolerance of corporate April Fools' jokes tomorrow".

Meanwhile, examples of the toll taken, particularly on men, were not difficult to find this morning.

Among the solutions under consideration by the CIPR are limiting corporate April Fools' to odd-number years; a quota system; and naming, shaming and summarily banning the worst offenders.

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