Splendid to handle music brief for Jack Daniel's

Brown Forman UK has appointed Splendid Communications to lead Jack Daniel’s music strategy following a competitive pitch.

The agency will run an integrated campaign centring on the whiskey brand’s position in music and rock 'n' roll. Splendid will collaborate with Jack Daniel’s incumbent agencies to deliver the campaign, which comprises media partnerships, events, social media, content and PR.

The agency will report to Jack Daniel’s head of music Michael Boaler.

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