Goldigga calls in Brandnation for partnership with ex-Pussycat Doll

Golddigga has appointed Brandnation to handle the launch of former Pussycat Doll Ashley Roberts as its new global ambassador.

The agency has been hired on a project basis following a pitch. The brief includes the promotion of Roberts as the global brand ambassador in a partnership that is set to last for two years, and the launch of Golddigga's SS14 collection via all consumer and trade media platforms.

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