BRUSSELS: The European Union is on the lookout for a PR agency to help it increase visibility of its work with Kenya.
The EU has released a pre-tender notice for the work, which could be worth up to €1.5 million, or about $2 million, and covers "political issues," events, and broadcasting.
The EU had not responded to requests for comment, but the agency search document states that the project will look to "enhance the visibility of EU aid and deliver consistent messages about the EU to a wider Kenyan audience."
It adds that the appointed agency should seek to ensure that the EU is seen as a "key and positive contributor to Kenya’s national development goals."
This week, deputy Kenyan president William Ruto said his country will soon finalize negotiations for economic partnership agreements with the EU, with a focus on trade rather than aid.
The Kenyan capital of Nairobi came under terrorist attack last September when Islamic militant group al-Shabaab stormed the Westgate shopping mall, resulting in 67 deaths.
This story originally appeared on the website of PRWeek UK.