UEFA calls in Vero for PR support amid club finance clampdown

European football's governing body has hired Vero Communications to support its PR effort as it seeks to police the amount clubs spend on players.

UEFA: working with Vero Communications
UEFA: working with Vero Communications

Vero, which is chaired by former UEFA director of communications and public affairs Mike Lee, is providing support on a range of issues, as well as promoting major milestones in the European football calendar. 

The agency will work with UEFA president’s chief of press Pedro Pinto, who took on the top role in January after nearly seven years as a presenter at CNN.

Last month UEFA revealed it was investigating 76 football clubs for possible breaches of its Financial Fair Play rules, which are intended to prevent clubs spending more than they earn. 

The governing body has also been reforming international football, today revealing further details of its proposed Nations League tournament that will give countries an extra chance to qualify for the quadrennial European Championships.

Pinto said: "UEFA is implementing important new initiatives such as Financial Fair Play and is further promoting our national team and club competitions. We therefore welcome the support of Vero to help us strengthen our communications in these areas."

Lee, who worked at UEFA between 2000 and 2004, said: "With an evolving European football landscape, UEFA is playing a key role in shaping the future. We are delighted to be joining the team to help develop and deliver effective communications to stakeholders and the international media." 

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