Facebook hands b2b duties to Blue Rubicon

Facebook has shifted its b2b work to Blue Rubicon after splitting with Edelman.

The win adds to Blue Rubicon's current work with the social network heavyweight, which already includes its UK corporate and public affairs accounts.

Blue Rubicon declined to comment but is also understood to hold the retained account for Facebook-owned photo app Instagram.

Facebook, which confirmed the hire, reported revenues of $7.87bn in 2013, and earlier this year bought messaging app Whatsapp in a deal worth $19bn.

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