NEW YORK: The Mobile Marketing Association has appointed James Pearson, former corporate communications director at BrightLine, as VP of communications, a newly created role for the organization.
Pearson, who started at the association on March 12, reports to CEO Greg Stuart and chief strategy officer Sheryl Daija. He will work closely with Guy Clayton, director of marketing at the association, and Yasmin Melendez, director of global events content development, who also recently joined the nonprofit.
Prior to bringing on Pearson, communications was handled on a director level with support from agency partners, explained Stuart.
"James will work in tandem with our senior leadership team to build the voice for the Mobile Marketing Assocation, increase awareness for mobile and the industry at large, and position the association as the resource for everything mobile," he added.
Some of Pearson’s responsibilities include raising brand awareness and sharing the organization’s stories. Pearson said he will also aim to leverage the association’s abundance of quantitative research and white papers and "nurture and foster innovations."
He added that two of his goals for the year are to increase the organization’s membership and garner additional recognition for the association and its resources.
The group decided to add its first internal communications VP because it has been experiencing record growth in new membership this year and validation from the industry, Stuart explained.
He added that Pearson’s experience in technology PR made him the right candidate to help the association "foster industry growth and thought leadership."
Before joining interactive television entertainment and advertising company BrightLine in June 2012, Pearson served as director of corporate communications for nearly a year at website and app designing company The Wonderfactory.
Prior to that role, he served as senior director of corporate communications at MindsInSync for about 18 months. Pearson also worked at Audible as director of corporate communications from December 2006 to June 2010.