LONDON: Vacation rental website HouseTrip.com is holding a pitch for its first UK-based PR agency to help the company establish a brand presence.
Four bgb, 3 Monkeys Communications, Weber Shandwick, MSLGroup, and Talk PR are in the running for the work, which would result in a six-figure win for the appointed agency.
The winning agency will be responsible for pan-European strategy, creative development, and tactical implementation in the UK and France.
The company’s existing agencies in Spain and Germany will continue to work in their markets following the new agency’s strategy.
The decision to bring on PR support follows the appointment of former Procter & Gamble director Zaid al-Qassab for the role of CMO earlier this month. HouseTrip PR director Ryan Levitt is overseeing the pitch.
"This opportunity is a huge one for a PR agency that wants to help establish a brand in one of travel’s most exciting sectors," Levitt said. "We are looking for a partner that is creative and forward-thinking, yet able to turn things around fast and effectively."
The winning agency will be expected to work closely with recently appointed brand advertising agency McGarryBowen and media buying agency Goodstuff Communications.
This story originally appeared on the website of PRWeek UK.