BOSTON: Boston Boot Company has selected CTP to help raise awareness of the brand’s new all-season leather boots for men.
The agency, which previously worked with shoe brands New Balance and DC Shoes, will help Boston Boot with PR, branding, website development, and broadcast production efforts.
Boston Boot launched its spring line, including the Commonwealth, Newbury, and Cambridge boots, through a Kickstarter campaign in November. The campaign garnered 1,600 supporters and nearly $250,000, exceeding the company’s initial goal of $25,000.
CTP also has experience with brands such as the Boston Red Sox, Eastern Bank, Red Hat, and Microsoft.