SAN FRANCISCO: Current Lifestyle Marketing has brought on Chris Woody as director of consumer insights, a newly created role.
Woody, who will be based in the agency’s San Francisco office, will work with Current’s account teams, as well as Christine Bridger, creative and content strategy lead, to create insight-driven plans for clients.
Before joining Current, Woody worked at Chicago-based Networked Insights, serving as strategic account director. During his time there, he worked on the Samsung Telecommunications account.
Previously, he worked at Geomentum and Mosaic.