CHICAGO: Ogilvy Public Relations has appointed Michele Anderson, previously director of Ketchum Atlanta, to serve as MD of the agency’s Chicago office, effective April 1.
Anderson, who will relocate to Chicago, will report to Ogilvy PR North America CEO Robert Mathias.
Ogilvy PR US corporate practice leader Mike Hatcliffe has acted as interim Chicago MD since Nathan Friedman was promoted in 2012 to regional MD for Ogilvy PR West, which is made up of offices in San Francisco, Los Angeles, Denver, and Sacramento, CA. Hatcliffe will resume his corporate role full-time.
Mathias said Anderson was selected for the role for a variety of reasons, such as her business acumen, care for people and talent, energy, and experience building businesses.
He added that it will be good for the organization as a whole to have a new senior-level colleague from outside of Ogilvy who will challenge issues and ask questions.
Anderson’s main responsibilities will include spearheading the strategic growth of the Chicago office, managing accounts, and handling financial performance, business development, talent, and office operations. She will also collaborate with the firm’s global network and with Ogilvy & Mather’s advertising and marketing disciplines in Chicago.
"My goal is to build on the incredible foundation already established in Chicago and continue to grow the agency by producing work that harnesses the power of the broader group, while at the same time delivering PR campaigns that exceed our clients’ expectations," Anderson added.
Before being promoted to director of Ketchum Atlanta in January, Anderson served as SVP and director of new business development at Ketchum South, which includes Georgia, Florida, North and South Carolina, and Texas.
Prior to working at Ketchum South, where she served as a member of the senior leadership team and led growth planning and development, Anderson was co-founder of Magna Carta, Ketchum’s South African affiliate. Anderson ran the agency for 15 years, overseeing leadership, business strategy, financial operations, business development, and daily group relations for Magna Carta, as well as the Cape Town branch and African operations.
In addition to Ogilvy being a good cultural fit, Anderson said she is "excited by an integrated marketing offering, especially with the lines between disciplines fading," noting that she learned the power of combined services while at Magna Carta.
Throughout her career, Anderson has worked with a number of global and Fortune 500 companies, such as Microsoft, Motorola, and Vodafone.