WASHINGTON: Rational 360 has named Peter Barden as a partner.
He will work with the Rational 360 leadership team to expand the firm's presence in New York City and augment its offering in its corporate, brand, public affairs, and crisis management practices.
Barden is serving as a senior strategist and director of communications for the Online Lenders Alliance through his firm Barden Communications. He will continue in that role in his new position at Rational 360.
Previously, Barden was MD in Mercury/Clark & Weinstock's Wasington, DC, public affairs practice, where he managed media relations, crisis communications, and grassroots advocacy for clients.