Instinctif Partners buys German public affairs consultancy Brand Associates

Instinctif Partners has extended its European market presence with the acquisition of German public affairs specialist Brand Associates.

Cornelius Brand: Founder and MD of Brand Associates
Cornelius Brand: Founder and MD of Brand Associates

Berlin-based Brand Associates, which will integrate with Instinctif Partners’ German operations, has been advising companies and organisations on socio-political communication since 2008.

The firm, known as College Group until last month’s rebrand to Instinctif Partners, will now have 60 people working across four German offices.

Ulrich Stockheim, managing partner Continental Europe, commented: "With the acquisition of Brand Associates and a new presence in Berlin, we are continuing our business development plans for both Germany and Europe as a whole. With Brand Associates on board, we can offer our customers top consulting expertise in the fields of corporate and capital market communications as well as political communication."

The acquisition grows Instinctif’s global public policy business, led by managing partner Warwick Smith, who commented: "We pride ourselves on offering a truly interconnected public affairs service spanning the UK, the institutions of the EU and other European countries; we look forward to working with Cornelius and his team in further strengthening our offering to our growing portfolio of clients."

The founder and MD of Brand Associates, Cornelius Brand, added: "We can now offer our existing clients traditional PR work alongside political communication from a single source. Close co-operation with our partners in Brussels and London also strengthens our professional expertise within Europe and enhances the effectiveness of communication measures."

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